CASE STUDY / Brand & IP Operations

Smart vending cabinet franchising & retail

Xinlu Media combined personal IP with paid promotion across Douyin, WeChat Channels and other platforms, supporting franchise contracts and retail sales. The case reports annual project revenue of ¥120 million, over 10 million views on the top-performing video, more than 200,000 WeChat Channels followers and over 70,000 Douyin followers.