Brand & IP Operations
From account positioning to sales and retention
A service shaped around your needs
Zhiling Jiyuan ecosystem partner Xinlu Media provides end-to-end account positioning, content production, paid acquisition, livestream conversion and sales support for brands and personal IP.
The team has delivered more than 20 projects across rural revitalization, local services in Fuzhou, entertainment creators and tourism. Its work connects Douyin, Xiaohongshu, WeChat Channels and Taobao, covering personal IP development, B2B franchise acquisition and B2C retail. The supplied materials report project results including annual revenue of ¥120 million for smart vending cabinets, annual revenue above ¥10 million for a womenswear IP, over 15 million views on a local creator-network video, and more than 900,000 livestream ticket sales combined across Minyue Water Town and Fuzhou Zoo. The operating approach connects content-led account growth, paid promotion, livestream sales and repeat purchases through owned customer channels.
Ecosystem partner: Xinlu Media
Who it is for
Brands / personal IP / local businesses / education providers / tourism / franchise projects
Let the work speak
Explore the context, results and source material for each project.
Fuzhou tea marketing on Douyin
Xinlu Media used short videos to attract viewers and livestreams to convert sales, testing content and product selections around tea consumption. The supplied case records an account launch within 30 days, over 10,000 followers and monthly GMV above ¥30,000, connecting content, livestreams and advertising.
¥30K+Project monthly GMV
Education customer acquisition across three platforms
Xinlu Media coordinated Douyin, Xiaohongshu and WeChat Channels to reach after-school care providers, school leaders and parents, supported by WeChat Beans and Spotlight advertising. The case records over 3,000 qualified leads per month and more than 100,000 followers across platforms, supporting B2B contracts and B2C purchases.
3,000+Qualified leads / month
Smart vending cabinet franchising & retail
Xinlu Media combined personal IP with paid promotion across Douyin, WeChat Channels and other platforms, supporting franchise contracts and retail sales. The case reports annual project revenue of ¥120 million, over 10 million views on the top-performing video, more than 200,000 WeChat Channels followers and over 70,000 Douyin followers.
¥120MAnnual project revenueMetrics come from historical project records with different scopes and time periods. Open a case for its source notes.